RITUALS MAP

Underground methodology — follow the signal between stations.

> PROCESS FLOW
DISCOVER ALIGN DESIGN BUILD VALIDATE EVOLVE

DISCOVER

Fieldwork, signal sniffing, and context mapping. Identify constraints, stakeholders, and hidden currents.

  • Observe systems and surfaces
  • Interview to map incentives
  • Collect artifacts and signals

ALIGN

Calibrate intentions with stakeholders. Define the problem statement and success criteria.

  • Synthesize discovery findings
  • Align on north-star vision
  • Lock scope and constraints

DESIGN

Shape solutions through iteration. Low-fi first, then high-fidelity prototypes.

  • Sketch concepts rapidly
  • Prototype key interactions
  • Test with real users

BUILD

Ship code in tight sprints. Focus on core value, reduce scope creep.

  • Implement MVP features
  • Continuous integration
  • Daily standups and demos

VALIDATE

Test assumptions aggressively. Gather metrics and user feedback.

  • Run A/B experiments
  • Analyze usage data
  • Conduct user interviews

EVOLVE

Iterate or pivot based on learnings. The cycle never ends.

  • Review retrospective
  • Plan next iteration
  • Document learnings

> Ready to begin your journey?

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