RITUALS MAP
Underground methodology — follow the signal between stations.
> PROCESS FLOW
DISCOVER
→
ALIGN
→
DESIGN
→
BUILD
→
VALIDATE
→
EVOLVE
⟡
DISCOVER
Fieldwork, signal sniffing, and context mapping. Identify constraints, stakeholders, and hidden currents.
- Observe systems and surfaces
- Interview to map incentives
- Collect artifacts and signals
⌁
ALIGN
Calibrate intentions with stakeholders. Define the problem statement and success criteria.
- Synthesize discovery findings
- Align on north-star vision
- Lock scope and constraints
✶
DESIGN
Shape solutions through iteration. Low-fi first, then high-fidelity prototypes.
- Sketch concepts rapidly
- Prototype key interactions
- Test with real users
⌬
BUILD
Ship code in tight sprints. Focus on core value, reduce scope creep.
- Implement MVP features
- Continuous integration
- Daily standups and demos
◈
VALIDATE
Test assumptions aggressively. Gather metrics and user feedback.
- Run A/B experiments
- Analyze usage data
- Conduct user interviews
∿
EVOLVE
Iterate or pivot based on learnings. The cycle never ends.
- Review retrospective
- Plan next iteration
- Document learnings
> Ready to begin your journey?
Start a Discovery Sprint →